All the 5 Gum commercials are very vivid, creative, and consist of a lot of special effects. The newest commercial promotes the RPM gum, which is a choice between an energizing fruit flavor or a relaxing minty flavor. In the commercial, colors of bright orange and blue are prevalent. The man in the commercial is shown jumping from building to building as the color alternates from orange to blue representing both fruit and mint flavors. I feel that this is a very creative technique to use, and is overall a very creative and well done commercial.